Stand Out With These Creative Marketing Ideas

Marketing is one of the most important aspects of creating a successful business. You could have a great product, but what’s the point if no one knows about it?

We’re constantly bombarded with messages on adverts, billboards, magazines, the list is endless – marketing is everywhere. That’s why it’s so important to stand out amongst the crowd. But we know, it’s much easier said than done.

To do this successfully, you have to think outside of the box if you’re wanting to capture someone’s attention. Think about the unique ways brands have tried to grab your attention, what was it that made you stop? Your strategy should depend on your target audience, so make sure you understand what they want to see before deciding on the direction you want to go in.

From introducing video brochures to your strategy to using heat mapping on your website, we have some unique ideas to help you stand out amongst the crowd and understand your audience a bit better.

Video brochures

Video brochures are a one-of-a-kind type of marketing collateral. If you’re wanting to make a statement, starting with a video brochure will help do just that. Not only will it engage your target audience when they receive one but they might share it on social media, increasing awareness of your brand even further. We’re living in a digitally-focused world, so having something physical can have a bigger impact than you might think.

Heat-mapping

Knowing how people use your website is so powerful. You can use the data to make adjustments to your website, increasing the success of any CTA’s you have in place. For example, if you find that your forms are only being viewed by 30% of your website’s visitors, you can try moving it higher up on the page so more people can see it and see if you notice a difference.

Heat-mapping software can allow you to see insights about what users do on your website, such as how far they scroll down each page and what they click. This helps to understand their journey and what needs to be improved to make this journey lead to more sales.

Infographics

Visual content usually does a lot better than long form, so if you want to get information across quickly and creatively, creating an infographic could be the perfect solution. And before you worry, there’s plenty of easy ways to create one. You don’t need a design degree or some fancy software! Tools like Canva or PowerPoint include templates to help get you started.

Another benefit of infographics is that they’re easy to share. They work on all types of social media, from Facebook to Pinterest, and they also look great on a website. Since you can share it in multiple places, you know that the effort will be worth it.

Webinars

Hosting a webinar or collaborating with other experts is a great way to get your name or brand out there. You’ll come across as an expert in your field which should hopefully attract more customers.

Podcasts

Podcasts are similar to webinars, just without the video (although you can film them and upload them to websites such as YouTube if you like). Starting a podcast can be great for brand awareness as you can build a loyal audience with people interested in your industry. This audience then has the potential to convert into customers.

If you put a schedule in place, you’ll find listeners coming back, again and again, to hear what you have to say. And if they see you as a trustworthy source, the more likely they’ll want to use your services or buy your products.

Getting relevant guests for your podcast is a great way to keep people interested. Another helpful aspect of podcasts is that they can be downloaded, making them easy to listen to on the go.

Memes

Going viral is the goal, right? Well, how many times have you sent or been sent a funny meme from a friend? Multiple times a day in some cases! When done correctly, memes can be a great marketing tool and have the potential of getting shared widely across the internet.

Get your brand out there!

Implementing a creative marketing strategy is one way to stand out from the crowded marketing space. Hopefully, this article has given you a couple of ideas to try out for yourself! As long as you understand what your audience wants from you, targeting them through creative marketing should be a piece of pie.