When you are breaking down your approach and contemplating SEO, three main categories can make it a lot easier to plan and execute your optimization strategies. We will be outlining each type of SEO category in this post and tell you a bit more about the critical roles they play in any marketing plan. We will also be sharing SEO tools that you can use to assist you with enhancing your performance in each of the categories.
The Three Main Kinds of SEO
On-Page SEO
On-page SEO denotes to the content that is featured on your website. It entails approaches to optimize the individual pages on your website. These characteristics help search engines with understanding the topics of your content and view the website as a valuable resource that individuals would want to locate.
This kind of SEO consists of:
- Keyword Research – locating the best keywords that need to be targeted on a page with content.
- Content Creation – publishing engaging and high-quality content, which is emphasized on the target keywords?
- Keyword Optimization – utilizing the target keywords in the appropriate places and utilizing good Meta tag SEO.
You can use free or paid keyword search tools to help you with finding popular and relevant, low-competition keywords that you can target on your website. Check out Brisbane company SponsoredLinX for SEO services.
Off-Site SEO
Off-site SEO strategies help with strengthening the relationship and influence your site has with fellow websites. It entails approaches to build a site’s authority and reputation. These factors assist search engines in viewing a website as an ideal resource since it is from a reliable, trusted, and reputable source. Much off-site SEO transmits to high-quality backlinks.
A significant volume of links that are pointing to the site from authoritative, relevant sites is showing search engines that your website is established as well as valuable. You can earn these trust pointers through various guest posting and link building tactics. You can use online tools, enter up to ten URLs of contender sites, and get a report of all the relevant links pointing to your opposition sites. This way, you can gain more insight into how you can build links to the exact sites.
Technical SEO
Technical SEO is non-content features of your website. It entails policies to enhance a site’s foundation and backend structure. Technical SEO improves a website’s readability that makes it more straightforward for search engines to crawl and grasp the site as well as offering a good user experience. Excellent user experience lets search engines know that the site is of high quality. It can also affect overall engagement rates and traffic.
The Kinds Of SEO Which Are Included In This Category Entails:
- Site speed
- Indexing
- Mobile-friendliness
- Crawlability
- Structured data
- Site structure
- Security
Conclusion
You can utilize all three types of SEO to enhance your marketing plan. To create an SEO strategy that can have real results, you can’t just emphasize one group of the ranking characteristics. It would help if you utilized various types of SEO joined together to give the site the best probability of showing up in a search. When you draft your SEO plan, use tools that include all three types of SEO.
About Author
Founder
David Watson is the founder of DesignDrizzle and is a professional website designer for over 10 years. He has competence in creating visually appealing and user-friendly websites for all the clients. He likes to explore new and creative ideas for designing, photography effects and other inspirational subjects