There’s More To Facebook Than Sharing Your Breakfast Habits – Why Not Use It To Promote Your Construction Company

Pretty much everybody between the ages of 4 and 80 will know about Facebook, it’s certainly the most popular of all social media platforms. But many of us fail to see the real point behind many of its unique features. This is partially because of the way in which individuals have decided to utilize this incredibly versatile entity. Millions of teenagers, and older people, seem to delight in sharing their latest haircut or tattoo with the rest of their network. Whilst this may be fascinating for some people, it kind of leaves the rest of us cold. But there are a growing number of serious businesses that have seen past this social smoke screen and are using Facebook for a far more lucrative objective. If you are running a construction company and want to learn about how Facebook can increase your revenue, please grab a cup of coffee and read the rest of this article.

How Do Construction Companies Use Facebook?

A typical construction company will create a Facebook page and utilise it as a tool to project their company’s profile. You have the chance to present your concern in any way you wish, it’s almost like a blank canvas as far as reaching new customers is concerned. Some typical features would include your latest projects, projects that have been completed and ones yet to get off the starting blocks. But it can also be used to strike up conversations with present and future business relations.

Integration Matters

It is important to let your Facebook contacts know that you are interested in them as much as you would like them to be involved in your own activities. The only way to make this a reality is to share your knowledge with them and strike up some two way conversations. You could create a ‘how-to’ video post and ask for their opinions. No matter how wide of the mark the comments may be, you can use this opening to get to know them better. A healthy debate is just one way to nurture and build these relationships. Avoid any personal comments and always keep an eye on the way that your threads are developing.

Linking Matters

The name of the game is social networking and the best way to increase the awareness of your company is by other people discussing your good work. People love to hear about success stories but they only really pay any mind to this if it comes from an unbiased source. Promote your latest services via Facebook and offer incentives to your contacts who ‘share’ your posts and videos. You may be shocked to learn just how fast a small spark can develop into a huge media explosion. Over 500 million people log into Facebook every day, and can you image just a tiny percentage of that huge number being aware of your business? You just need to be on top of your social media platform and continually updating your page with plenty of time for your public. As long as you portray a caring and professional approach, you will soon be reaching a wider circle of potential customers.

Ready Yet?

If you are starting to like the sound of this exciting approach but need more information, just do an online search for thousands of similar articles – Good Luck!

About the Author:Today’s feature contributor, Henry Finch is a frequent blogger who works with a company that provides used Putzmeister concrete pumps. His is a technophile and usually writes blogs about new technology that affects the construction business.