Top 7 Social Marketing Strategies to Grow Your Online Sales

Here we are at the start of another year which brings promises of new technologies, new ventures and many new strategies in the space of social marketing. As an SEO company we have seen how much the digital landscape has changed over the years. And it is difficult to now think of marketing without social media involved somewhere in it.
Roll back into the past, not too far, just a handful of years, and marketing didn’t have as huge a space on social media platforms as it does today. Yet, in this short span of time we have been able to innovate extremely well and take marketing to a whole new level.

But that is not really where it ever stops. Does it? Inherently, marketers find new ways to get the attention of users. So on the same lines, let us look at 7 social marketing strategies which can be useful in increasing online sales.

1. Harness the power of videos

Videos are gaining a lot of traction. While high quality videos can be a great way of marketing a product, live streaming is beginning to appeal even more to most of us. We love to see celebs go live.

Videos are one of the best ways to market your products. It requires very catchy content to ensure that your audience watches it to the end. Growing online sales can be easier with good video content and some live streaming. It will not only gain the attention of existing users but also see more of new users joining in. Videos also see a lot of user engagement.

2. Don’t overlook user-generated content

In a world that has never undermined the value of customers, having the ability to use user-generated content means that we have a way of showing our customers how much we value them.

You will have to curate user-generated content and ensure that it is properly placed in your marketing strategy before you release it to different platforms. Just sharing a user’s quote is no longer good enough. You must be able to appropriately wrap it in a good campaign. A good SEO company or an established designing company can help you create impactful content that uses user-generated content.

3. Influencer Marketing is still riding the high tide

From celebrities to micro-influencers, influencer marketing is experiencing a boom. People love things that others own and the success of influencer marketing perfectly proves this to be true.

It can be one of the touch points through which your customer goes before buying the product or it may be the reason why your customer chooses to buy the product. In either case, influencer marketing has a positive impact on sales.

4. The use of ephemeral content

Most ephemeral content that you come across on social media is created to last for 24 hours or less. It uses time as a factor to draw more users to the website. When designed creatively, ephemeral content can be very effective and can be used to attract more customers in a shorter span of time.

This strategy is not new. Time has been used before to build urgency among users motivating them to buy early or they may stand to lose. It has been successful before, and it is gaining momentum in the social media space too.

5. Share Instagram Stories

More people are beginning to use Instagram for accessing products and services than before. Stories interest users and with Instagram videos you can share interesting stories of the brand in a short time and still have a lasting impact on the users.

By building better brand awareness and sharing details about new products or services through these stories, you will be able to gain more users and also increase online sales.

6. Let a chatbot handle customer interaction

Facebook has seen a notable growth in the number of chatbots that are used by businesses to interact with customers. Websites are also beginning to add chat windows to their landing pages. It makes a lot of sense to have a chatbot in place, because it can answer quick customer questions and help your customers know the products and services in a better way.

Needless to say, these interactions can play a role in improving customer interaction which can eventually lead to your business gaining a new customer.

7. User-engagement aces everything else

The growing population of social media users crave for healthy interactions with the brands they choose. They like to use brands which connect with them. This is why user-engagement has not stepped down in these few years that social media marketing has begun to rule.

No matter what strategy you create, don’t ever forget to put your user at the center of it and ensure that user-engagement is being considered before you publish the campaign.

To conclude, online sales is growing unprecedentedly and brands – big and small – are claiming attention. In order to be distinctive and unique for your users you will have to create strategies that clearly express the personality of the company, your intentions of providing high quality products and excellent customer services. An SEO company with a team of social media marketers will be able to ensure that you can increase online sales more effectively and smoothly.

Author Bio: James Tredwell is a Technical SEO at Hopinfirst.com who works with unique problems and advanced search situations. He helps clients improve organic traffic through a deep understanding of Google’s algorithm and Web technology.