Top Profitable Tips For Mobile eCommerce Application

The sales industry is invariably connected with the need to compete and offer something that can solve the user’s problem. Of course, this is not so easy given the fact that many stores are already known and trusted with a steady audience of customers. Using the positive experience of competitors, offering demanded products with the correct setting of the advertising campaign, success can be achieved despite the obstacles. It is important to suggest to users:

• properly designed, nice mobile ecommerce design
• understand the needs of potential customers;
• be able to analyze errors and eliminate them;
• regularly suggest something new;
• effectively interact with existing customers and actively attract new In general, one thing can be said with certainty the commercial sphere is like a raging ocean.

Once you are determined to dive into it, you need to understand that improvement should be ongoing. Only with the right approach to business can you reach heights. And if the work is done by professionals at the ecommerce programming stage, there will be no questions about the technical part. As part of the material, I would like to pay more attention to the process of promoting and optimizing your application.

Key phrase application name

Don’t forget to install the alternate language versions of the title. So, depending on the location, the title is displayed to the user in the appropriate language. This can significantly affect not only the visibility of the app, but also the conversion rate itself.

Short description up to 80 characters (keywords are only displayed on mobile devices).

This is an element that directly affects the position of your application in the search engine and conversion. The description is displayed immediately after the user visits the application site. Therefore, it is important that it serves two purposes:

• Optimization, i.e. the content of key phrases that this application should give out in organic search engine results. One way to improve your natural search score is to repeat the key phrase from the title element. This repetition will be an additional signal for the Play Store algorithms.
• The image should attract attention, show the main benefits of the application, and make the user want to go to a more detailed description or install the application immediately after reading it.

Detailing is another important factor from the point of view of Google’s robots, which determine the position of an app’s product page in regular Play Store search results. Given the fact that only 2% of Play Store users read this element, it is important that the description is well optimized for the search engine.

Tips for writing an app description

In order for the description not only to reflect the capabilities and information about the application, but also to attract the attention of search engines, you need to remember a few useful tips:

• the appropriate weight of the text with key phrases for which the application should be displayed to Play Store users. Avoid so-called keyword stuffing (artificially keyword-rich content),
• making the most of the available space. The text must be at least 3000 characters,
• adding elements to the content that allow you to diversify the content, for example, bold, underlining, lists, emoticons.
• rules imposed by google: link
• using paragraphs and appropriate text structure. To make the recipient transparent,
• use of headers.
• a version in the appropriate language, for example a description in Polish for the Polish market.

The uniqueness of the content is of course important. Thus, the search robot will be able to understand that you are offering something new, and not a duplicate of products already on the market.

Use available advertising tools and attract new users. But we must not forget about periodic interaction with customers who have already made a purchase. Use promotions, seasonal sales, and other marketing tools available. Track your social media reputation and engage with users through replies to comments and reviews.