Use Interactive Content on Instagram For a Brand’s Success

Your content is doing well when it attracts volumes of clicks, swipes, and engagement. All these define that yours is interactive content. To be precise, the whole purpose of interactive content is to drive people to participate in an activity rather than just reading and viewing it. Quizzes and polls are a straightforward example of this. Even digital and social media marketers also believe that interactive content is a powerful tool for enlightening buyers about their products and services. You may wonder why this is so critical. Well, everyone knows audiences have a short attention span. They would pass any content even without going through it if not interesting enough to grab their eyeballs.

Hence, it is always better to try the interactive zone as soon as you enter a vibrant and busy space like Instagram. One of the Hubspot surveys revealed that nearly 15% of buyers engaged with Instagram Stories featuring a quiz or poll, making it the third most coveted Story format. If you don’t want to remain behind, you must do something about this aspect too. Here are a few interactive content ideas to try on your Instagram account.  Let’s browse through them quickly.

Interactive content on Instagram

Stop-motion videos

You can find this option in the Story segment. The feature allows the sequencing of photos to create a sense of movement as they play one after another. This content type is a massive hit on social media, as it makes your Instagram stories more attractive. Don’t worry about the technicalities. Anyone can achieve this quickly in a few taps. Once you download the Instagram app and create your account, you need to hit the camera icon on your phone screen’s upper left side. It would lead you to a new window to select a type of Story of your choice, such as a go-live, video recording, etc.

In the end, you will get an option to stop motion and a few more simple steps to follow. Most likely, you can add up to 10 photos to a stop-motion video. So keep this in mind and choose your best images first.

Even if you create excellent interactive content of this type, you would want your followers to go through them. Otherwise, it will not gain that viral effect. In case you don’t have enough follower count on your account, you can buy followers on Instagram for an initial boost. It would increase not only the visibility of your post but also organic traffic over time.

Multiple-choice questions

Polls and quizzes may not seem as exciting as the other options, but you cannot deny their effectiveness. These allow you to pass on the responsibility of decision-making to others and add a dose of fun to the entire process. For a multiple-choice question, you can create a Story with a Quiz stickerand fill it up with a question and answers. You should choose the right answer from the options and share the Story. Users will get to know whether their answers were correct or false when they submit their possibilities.

Carousel posts

Instagram carousel posts are one of the pretty successful interactive content formats on social networking sites. Some surveys suggest that these get at least 1.4x wider reach and 3.1x higher engagement than standard content on Instagram. To create such content, you need to work on a concept. You have to ask yourself why it can be the right strategy for your content than a regular post, video, Story, collage, etc. It will give you a proper direction. You can then make a storyboard to know the requirement of the number of frames. You would also have to decide whether your carousel would have a consistent panoramic effect or leap from one picture to another.

Once you gain clarity, you can add photos to the photo library and follow the required steps to make it live.

Gamification

It can add value to your consumer experiences. Digital marketers have started realizing its contribution to Instagram content strategies. When you create an exciting game or challenge for your audience, you tap into their basic playing instinct. They participate in the activity, and you get mileage for your brand. However, whatever gaming content you create, it should be fun and appealing. Your topic of the game has to be hot and happening. It would be easier to draw the audience’s attention then. Also, don’t forget to brand your game and incentivize the participants.

These are only a few of the interactive content ideas. When you use a platform like Instagram, you get multiple ways to develop something unique and expand your reach and visibility. Just make sure you always keep your game up. Don’t lose an opportunity that gives you immediate value and returns. Try to be as innovative and experimental as possible with your marketing arsenal to get an edge.