UX Practices For Adding UGC to eCommerce Websites

Is your brand ready to leverage UX (user experience)?

Whether through multimedia UGC (user-generated content) or fortifying your landing pages, you should be aware of how digital e-commerce can design greater shopping solutions, enhance consumer interaction, and add to brand credibility.

Straightforward UGC Submission

Make UGC submission requests and tools obvious and accessible. When consumers find it difficult to submit content, that’s what they’ll talk about. You want consumer satisfaction to be shared while managing who should and shouldn’t leave UGC on product pages. For example, this could mean only allowing content from your consumers rather than someone who made the purchase elsewhere. It also minimizes the possibility of unwanted material like spam or unwarranted content, such as reviews that could require profanity filter API options. While you want to operate under a dictate of open and honest consumer content, you still need to curate content.

UGC Highlighted Landing Pages

Landing pages must always brand your image positively, and, as often as possible, highlight UGC. Products alongside reviews, testimonies, and user-submitted pics should be integrated. Encouraging conversion and making that final decision to use your cart should include subtle advertising that lets consumers see their contributions are important. Social interaction has become the number one shopping influencer, and brands need to leverage this. Run campaigns that encourage positive consumer reactions to your products and services. Social media has given consumers a strong voice and marketing shows they will use it.

Multimedia UGC

UX shouldn’t limit consumer bases to a single format for content. Multimedia should include, for example, YouTube, Facebook, images, and other associations. These open processes will put a strong brand on UGC content. You’ll enrich online shopping with material collected from social media channels and inspire more consumers to join your brand. Resources like Photoslurp can be of benefit to brands and consumers. They simplify uploading content of varying types to e-commerce sites, prompting quality UGC on product pages.

Clarification of Social Media Integration

Users express their opinion on social media. Leverage this. Have buttons that share Instagram, Facebook, Twitter, and other platforms with your visitors. You’ll maximize your exposure with transparent UGC content in popular social platforms. This content can only encourage greater interest and interaction. Collect content with Photoslurp and use it to integrate the design into your site on product pages, home pages, or within Lookbooks.

UGC and CTAs

You need to entice content creation with CTAs (calls to action) on your product pages. A simple request for a review can suffice. You can also ask for multimedia content, such as a video of the product in use. There are writing tools for developing product page CTAs that greatly enhance engagement rates. A cloud-based platform would be an excellent solution. Tools like Evernote promise synchronization across platforms. This allows you to work on UGC curation and product page material on varying platforms and devices. Flashessay.com refines messaging with sound accessibility and turnarounds.