6 Web Design Tips That’ll Increase Your Traffic

Did you know there are over 5.1 billion active internet users? As long as you have a website for your business, you can consider all those people as potential customers.

The internet is the best way for businesses to connect with potential customers. If your website is outdated or poorly designed, you are not putting your best foot forward.

Keep reading to find some web design tips. Learn how to increase traffic to your site and keep people coming back.

1. Focus on Your Landing Page

The first thing potential clients and customers see is your landing page. Use this page to grab their attention, make a statement, and tell them who you are.

Designing a website can start with the landing page, and everything else should match it in visual style.

2. Create Great Content

Even if you have the best-designed website in the world, if there is no content, increasing website traffic will be difficult. Write content people want to read. Share your thoughts. Show why you are the expert people should be listening to. Write something shareable.

Writing great blog posts and creating exciting content can take you a long way.

3. Use SEO During the Design Process

One of the ways you can drive traffic to your website is through SEO (Search Engine Optimization). When designing your site, think about the little Google crawler bots that will scan your site and create indexes based on your website’s content.

Make sure the hidden elements of your website like headers, page tags, image alt-text, and more are all optimized for traffic.

4. Create Compelling Social Media Content

The most popular websites out there right now are social media sites. Don’t only think about your website, but how you can design beautiful social media content to drive people to your website as well.

5. Make Sure Your Website is Responsive

If you take any of the web design tips from this article, make sure your website is responsive. A responsive site looks good on the web and mobile.

Mobile accounts for 50% of online traffic, and that is huge! If you aren’t thinking about mobile, you could be alienating half of your customers.

6. Collect Analytics and Use Them

If you are building a website, you will likely want to add some website visitor tracking. If you don’t have this now, you should get it so you can see what parts of your website are working and what aren’t

You can make educated decisions on website changes with this kind of data. You can also figure out your demographics and what they are interested in.

Use These Web Design Tips to Your Advantage

Now you have a ton of web design tips in your pocket! Use this information to design the perfect site for your business. If you follow this advice and work with dedicated professionals, you may start seeing an uptick in traffic!

Want to know more about web design? How would you like more information on advertising and marketing? We have it all for you on our blog. Click through to another article that grabs your interest today!