What Is SEO and What Are The Processes In It

Search Engine Optimization is the process of optimizing a website to increase its visibility on search engines that drives a lot of organic traffic. It is the process of unpaid traffic generation without any ads or direct traffic. In simple words, SEO is the process of making your site rank higher in the search engine results page. Since Google has become the topmost helpful resource for all kinds of information, SEO is booming. You can find many SEO NZ companies developing their services across the country. You cannot rank your website in the top pages of Google by yourself. You need to describe your requirements and seek the best SEO Company to do the job. And to monitor your keywords rankings efficiently, the best way is to take help of SERP rank checker.

Ranking a website or webpage in the top of a search engine results page is not an easy job. It includes various processes and mechanisms. In this article, some of the major processes that make up the SEO are explained in brief.

Major Processes In SEO

Although there are several processes available to rank a website, we can narrow down SEO to four key processes as below.

• Keyword research
• Content strategy
• On-page SEO
• Off-page SEO

Keyword Research

People often search on Google using a set of words describing their queries. These words are known as keywords. To answer a query, your content should be related to that question. Google identifies that your content is related to the visitor’s intent through these keywords. You should use the high-volume keywords often in your content without dumping it unnecessarily to get a higher ranking. You should use keywords naturally in the content. Including keywords with the only purpose of ranking is known as keyword stuffing and it should be avoided.

Content Strategy

Once you have researched the keywords, you should start writing quality content. The longer the content, the better in SEO. But you should not use unnecessary words or sentences with the sole purpose of increasing the post length. Every word should provide value to the visitor. Google ranks webpages based on the depth and quality of the content.

On-Page SEO

After writing the content, you should optimize your website and the webpage for better rankings. You should use your keywords in the URL, title, sub-headings, etc. There should not be any broken links on your site. Internal links should be used with the posts of your website. All the things you do to optimize the website by yourself are on-page SEO processes.

Off-Page SEO

Unlike on-page SEO, this has nothing to do with your website. You should try to get backlinks and referrals to your website from other bloggers and websites. There are some options to place our links in other sites like guest posting, forum posting, etc. The process of reaching out to other website owners to place links to our website is known as Outreach. If you build better relationships with fellow bloggers in your niche, you will get tons of traffic through the links to your site in those blogs