You Need to Know: 7 Most Common PPC Mistakes Web Marketers Make

Some online marketers might know PPC marketing or Pay Per Click marketing but lots of people still don’t. It is an excellent way for businesses to guarantee that their brands obtain higher rankings on common search engines such as Google.

The online marketing approach enables you to rank on these search engines naturally. But expert marketers like Johnny Chen believes that everyone in the digital marketing industry should know how websites are put together to maximize PPC campaigns. 

But, it is frequently easier said than done.

Hence, most individuals tend to make mistakes which eventually undermine the integrity of their PPC campaigns or Google Adwords. Here is a list of the most common mistakes web marketers make with their PPC or paid search advertising campaigns.

Avoiding Geo-targeting

Even if your products or services work all around the U.S. or the world, individuals are still more eager to use a local provider or a business that acknowledges their state. Google and some other search engines permit you to geo-target your PPC advertisement per state.

They can produce you fifty ads and place it in the state name inside the advertisement. It will ensure a higher CTR (click through rate).

Using landing pages too widely

If a guest clicks on a page for a particular product, leading him to your landing page or homepage might not be a good idea. Keep in mind that if you direct all clicks to your landing page, there might be an increase in your bounce rate.

Guests don’t want to look for a whole website to find what they want. But, they can probably convert if you designed your links to bring guests to a particular landing page.

Getting rid of fraud networks

Each paid search engine such as MSN, Yahoo, Google, etc, has a network to which they deal out your ads. Unfortunately, some of these networks don’t refer to quality traffic and are fraudulent.

Look into your website statistics and look for domain names that can generate traffic with a high bounce rate, and usually, it will be around ninety percent. Google permits you to drop these domains into a “negative precluded sites” folder, while other paid search engines make you call them to solve the problem.

Ignoring mobile traffic

Your business enterprise can be a failure if you do not optimize your marketing efforts for mobile users. In a generation where more people would choose to interact on the go, companies need to take traffic into account to remain competitive.

In regards to this, PPC marketers have a lot to gain. However, most of them fail to do it or don’t even know how to take advantage of the mobile traffic. It can lead to a disaster especially if you take these aspects into consideration.

• Most ventures consider mobile traffic as a more useful asset compared to traffic from other sources like the desktop. Because mobile clicks can get you a higher conversion rate, it has a lower cost per click.
• Mobile users tend to convert quicker compared to desktop users. Your PPC campaign is bound to display results if you optimize features like messaging to serve these customers, extensions, and call to actions.

Not separating search results from content match

It is the most common mistake. Any campaign needs to separate their content match from regular search ads. This process enables you to set various costs per click, gain better reporting, have different budgets and to have a clearer look for both of these campaigns.

Both could have the exact keywords, but one campaign is only for the content match and the other one for search only.

Less testing

How would you know if your Pay Per Click campaign is working well if you don’t test it regularly? In the field of online marketing, being lazy about the process might just come back to attack you. PPC advertising is no different.

Many marketers fail to update or test their ads. You should update everything from your descriptions to URLs and call to action on a regular basis mostly if you want to boost your click through rate.

Being Boring

Some marketers just go online, research for a keyword, look at the advertising competitors and produce advertisements to fit in with the industry. Foolish right? But it’s very true. Anytime you produce a paid advertisement you should consider what the advertisers already said, and you should create something unique and on-topic.

It might be difficult, but you have to determine what is unique about your ads and why individuals should buy your products. Just ensure that it is the wants of your target market.

Takeaway

All these mistakes make a huge difference between Pay Per Click marketing campaigns which perform and those who are unsuccessful before they even have the chance to succeed. If you are guilty of making these errors, take this as a checklist to mend them. Or better yet, hire services from legends in the field like Johnny Chen to make things easier for you. Fixing each of these mistakes could mean an increase in revenue or a savings of hundreds or thousands of dollars each month.

Contributor Credits

Johnny Chen is the lead SEO specialist at Johnny Chen SEO internet marketing. Over the years of research and development, he has continued to expand towards making website conversion more applicable for his onboarding clients with additional services such as content creation, social media distribution, and web development.