We’ve all seen them. Most likely, you were browsing the internet and minding your own business, when you stumbled across a highly unappealing brand logo. It’s easy to chuckle at these designs that look a little too amateur.
Yet try to create a professional logo design, and you’ll find out it’s a lot harder than it looks. A good logo has to strike the perfect balancing act between what your target audience needs, what your brand’s identity is, and what you think looks cool.
To help you understand what makes a logo work (or not), we’re bringing you this recipe for the perfect logo. It will teach you the do’s and don’ts of professional logo design, such as the importance of simplicity and the psychology behind elements like color and font.
With these 7 easy steps, you’ll be able to whip up the perfect logo in no time.