Mobile phones have penetrated every sphere of our lives. According to research, more than 6 billion people have permanent access to mobile phones, which is more than those who have their own toilet. It is amazing how technology has become so indispensable and omnipresent.
While so many mobile devices are available, gamification has become an important feature of many apps. Games are simply fun. That’s why they attract more users. For instance, the gamified app Crowdrise helps to collect the necessary funds through competitive crowd raising with points and ratings. Another app, SuperBetter, uses similar gamification to help people deal with their grief or other psychological trauma.
Apps that look quite unserious at first sight can actually be very useful for some serious issues. Like the famous FarmVille app that provided very timely help to the victims of 2010 Haiti hurricane, which affected an estimated 3 million people. More than one million dollars were collected, so the developers received official thanks from the United Nations.
Games naturally attract wider audiences, and thus can be very helpful in reaching out to those who deal with social issues, like wildlife conservation. This is exactly what Murka of Max Polyakov, Noosphere Ventures’ partner, together with National Geographic Wild are aiming to achieve with their new joint project.
Nat Geo WILD Slots™, is a freshly baked mobile slot designed appealing to a wide circle of online gamblers. It is based on the high-quality content of National Geographic Wild. The content includes amazing pictures of tribes, buildings and animals from all over the world, as well as urban and countryside landscapes. The app is free to download, but has some in-app purchases. Max Polyakov from Noosphere Ventures is sure that such apps are the future of social initiatives.
The joint project is a pioneer in this type of collaboration, underlined Max Polyakov, Murka’s and Noosphere Ventures co-founder. The app is designed to draw the player’s attention to the problems of wildlife and to be more aware of what is happening on Earth.
Without additional gamification features, the content would not have the possibility to reach such wide audiences as it does now. According to Max Polyakov of Noosphere Ventures, the app’s main aim was to increase awareness of the Nat Geo Wild content among the masses.
National Geographic is very happy to extend boundaries and to collaborate with a market as diverse as online gaming, stated Juan Gutierrez, a Nat Geo spokesperson for license agreements, and a vice president. He also added, that NatGeo is grateful for the opportunity to share their causes with broader audiences, and this is exactly what this app does.
Max Polyakov, Noosphere Ventures executive, made a post on his facebook,that the slot game would help it partnering organization to raise the needed sums for wildlife conservations and other social initiatives. The application will feature the possibility to donate winnings or donations to diverse environmental groups very soon.
While we are always have problems to deal with in the real world, why not make the solution process more fun?