Abandonment is an internet business term used to portray a guest on a site page who leaves that page before finishing the coveted activity. Examples of abandonment include shopping abandonment, referring to visitors who add items to their online shopping cart, but exit without completing the purchase.
Shopping cart abandonment is a stubborn obstacle to selling online. Organizations strive to lessen their rate;however, a level of customers still slip past.
Cart abandonment rates fluctuate by part, as destinations have altogether different buy procedures and client conduct.
Abandonment can be caused by a lot of factors.
Reasons that apply to mobile shopping carts that make perfect sense to me:
1. Long checkout process
2. Poor Outline
3. Bad loading speed
4. Not interruption-proof
5. Registration forms
6. Limited payment methods
7. No A/B testing – no conversion improvements
The infographic by Fullestop shows a couple of reasons additionally for the same !