Did you know that nearly 30% of small businesses in the United States don’t have a company website?
Having a company website can increase brand awareness and lead to more sales for your products and services.
If you want to convert website visitors into customers, there are a couple of strategies to try with your site.
Continue reading to discover how you can increase conversions on your company site with simple web design tips!
1. Give Directions
One of the best ways to increase conversions on your site and get more sales is to tell your customers what to do.
By using specific calls to action (CTAs) you will let the viewer know how to proceed. Break down the steps of what they should do to become customers and give them the benefits of following your CTAs. A CTA should be short, concise, and specific.
An example of a CTA is to tell someone to download a document now, or to add something to their carts.
2. Spend Time on Speed
Have you ever visited a website that took too long to load, so you ended up exiting the tab to find another company?
If your company website is not loading at a fast speed, you might be losing opportunities to turn visitors into customers. A Google Analytics diagnosis can help check your speeds and determine if you need to improve them. You can make your upload speeds faster by changing your platform or eliminating content that takes a long time to load.
3. Don’t Be Afraid of White Space
If you want to increase conversions for your company, you need to know about the benefits of white space.
White or negative space on your site helps make your content more engaging and draws attention to specific items. Many people recommend using white space to allow breathing room between chunks of information or product pages. This helps prevent you from overwhelming customers when looking at your site and they can process all of the details.
If you need help with balancing white space, https://masterpixdesign.com/services/web-design/ can be of assistance.
4. Use the Rule of Thirds
The rule of thirds is popular in the world of web design. This rule helps you utilize your webpage space effectively.
Imagine a 3×3 grid on your screen when looking at your website. The 4 intersections of the grid are where people naturally look and spend their time viewing. If you have important information to share or want to include a CTA, place them in the areas of the intersections.
Adding things to the top or bottom of your page could make them go unnoticed or not stand out as much.
5. Make Smart Color Choices
There is a color theory that states that there are certain color schemes that help attract attention and are visually appealing.
Take time to pick colors that represent your company or service well. Make sure that the color you put on your website isn’t too overwhelming, otherwise, viewers might get distracted while on your site. If you want to learn more about the impact of colors and marketing, psychology sources can elaborate further.
Increase Conversions & Sales with Web Design
Learning how to increase conversions will lead to more website visitors making purchases from your site.
You can discover how to increase conversion rates by updating your website and using the best designs. Your website should be quick to upload and have the most important information displayed in the effective areas of the screen.
Don’t be afraid to play with negative space and colors that will help viewers focus on important information and CTAs.
Be sure to check out our blog for more articles about how to increase conversion rates for your company and create more customers!
About Author
Founder
David Watson is the founder of DesignDrizzle and is a professional website designer for over 10 years. He has competence in creating visually appealing and user-friendly websites for all the clients. He likes to explore new and creative ideas for designing, photography effects and other inspirational subjects