If you want to attract customers to your page, web positioning is not an option but a must. But we cannot always carry it out ourselves, whether due to lack of time, knowledge or both. In those cases it is when we consider opting for a professional team to develop a positioning strategy, but how to choose a SEO agency wisely ?
Putting our SEO in the hands of a professional who is dedicated to white hat SEO strategies is essential to guarantee the durability of our project, that’s why in our SEO blog we reveal some clues so that you know how to choose an SEO agency and which claims You must be forewarned before leaving your website in the hands of someone.
What You Must Be Clear As A Customer
Before taking the step of hiring a web positioning professional, it is important that you have clear expectations and what you want to achieve through SEO . Organic positioning is progressive and offers sustainable results, but it must be worked over the months, so if you are looking for immediacy, then it is not the right option.
In other words, if your expectations are not realistic, no web positioning agency will be good for you . You can not go from 10 to 20,000 visits a day in a month (probably not in a year), so you must be clear that SEO positioning well done will help you get visibility, improve the authority of your domain, increase organic traffic and the online presence of your brand, but everything in the medium / long term.
Any agency or professional that offers immediate results will not be doing things cleanly, so you should not put your trust and money there.
It is also important to be realistic with what we demand before starting to work with a positioning company. You cannot ask for a detailed strategy if you have not yet signed a contract, nor can you demand that they analyze your website in depth without the agency having guarantees that you are going to hire their services. All this, as in natural, requires the time of a professional and that time must be charged to the client. If you want all these analyzes, request them as a paid consultancy, so you can measure the agency’s capabilities fairly for both.
Keys To Choose An SEO Agency Without Failing
Obtaining organic visibility in Google takes time, but if you work alongside serious and dedicated professionals, the results can be very favorable, which is why choosing the right team is so important if your . To know how to choose an SEO agency , the first thing is to understand what are the characteristics that distinguish a quality positioning company from a mediocre one.
Some of the most obvious characteristics are:
Has A Specialized Professional Team
Fundamentally, if you are having a large and complicated website with highly competitive keywords and want to achieve good results, it is important to partner with an experienced enterprise SEO expert. These experts focus on SEO internet marketing goals. However, to attain, web developers use SEO custom services, which have long-lasting SEO Google rank.
Contact the agency of your interest to find out their offer, the way they work and how they can grow your project, but make sure not to speak to a commercial but to one of the specialists, so you can determine if their knowledge transmits security and you feel comfortable with the information it sends you.
See SEO Strategically
SEO is not just uploading a keyword to the first page. A positioning strategy must be complete and comprehensive, including essential aspects such as on-page optimizations, creation of relevant content for users, quality link building, competition analysis, project analytics, monitoring and reporting, among other aspects.
Stay with the agency that offers you all that, because the more scalable the proposed strategy, the better results you will receive.
Offers Comprehensive Positioning Services
This is linked to the previous point, and that is that an online positioning strategy can comprise several phases in which different services are required. That is why it is important that when choosing an agency they can provide you with the minimum services, for example:
- SEO positioning
- SEM positioning
- Online content creation
- Link building
- Web Analytics
- Web audits
- Consulting
- Results monitoring
Other services, such as managing social networks for example, are not part of the SEO universe and therefore are not essential within a comprehensive strategy.
They respond to your request in a timely manner
What would you think of a company that takes a week to respond to your request for a quote? What about a company that you have to pursue to send you information? Well that!
The response time can shed light on the way that SEO agency works, if they are diligent, organized and if they get involved with the client offering a good service from the first moment. That you can easily access them is a positive sign to keep in mind.
They Care About Your Expectations
Knowing exactly what a client expects from their web positioning strategy is very important before starting the employment relationship, so it is essential to have professionals who listen to you and advise you on SEO. If your expectations are not realistic, it is also useful to work alongside honest professionals who know how to communicate clearly where your project is going and why you cannot (for now) achieve the results you expect.
They Communicate Clearly And Professionally
It is clear that not everyone understands positioning, if so there would be no need to hire professionals. Precisely for this reason, when you contact the agencies of your interest you should pay attention to the way in which they communicate, if they do it clearly, if they are explanatory and if you understand what they propose to you.
A good way to measure all of this is by asking them about the way they work, including their strategies, or the way they monitor monthly work.
The Budget And The Conditions Of The Service Are Clear
If from the beginning the relationship is not transparent, with conditions that are not clear or actions that you do not understand, then it is very likely that over time you will not feel comfortable working with that team. Even from the initial meetings everything must be clear: work methodology, initial steps to follow, form of payment, length of stay.
Choosing an SEO agency rightly may seem complicated, but ultimately it is still like choosing any other type of service provider. You will need to rely on his experience, knowledge, his way of transmitting what he knows and his reputation to make the wisest decision