How to Know if Your Business Needs an App?

Mobile internet is your present and will be a part of your future as well. The year 2014 ended with mobile devices accounting for around 60% of the overall internet use. So, you have to go mobile now, or your entire business will turn irrelevant within few days. For maximum businesses out there, developing an app for smartphone users is the obvious step to their multichannel marketing strategies.

You must know that developing apps is rather easier. So, your businesses will get constant exposure and increase your chances to push into the sales funnel. In the end, your firm will score repeated conversions. So, if you have a business, no matter how big or small it is, you need to give app developers a call and create one for your use.

Nowadays, you can build apps for your business with Andromo on your own and don’t have to rely on anyone else for help. This no-coding platform will help you to create both Android and iOS apps, which are easily exportable. Creating a business app means getting constant exposure. So, that will improve your professional reputation to the next level.

Does your business really need a mobile app?

Are you still skeptical about whether your business should go for a mobile app or not? Well, if yes, then asking some questions to yourself will help you to find the right answer. So, let’s get on with those points first.

You need a mobile app if your target audiences use smartphones:

Before you actually commission any team to start creating a business app for you, there are two simple things you need to check. Do you think your audience is adaptable to mobile app usage? Can you support your business functionality on mobile devices? 

In case the answers to these questions are affirmative, then you can just go ahead and then start developing the app. If not, then don’t waste time on it. But nowadays, it is really hard to come across people who don’t own a smartphone or don’t know how to use an app. It is pretty absurd as mobile apps are making people’s lives a lot easier. So, most of the time, the questions will have positive answers. Just try to set the right expectations, and this app will then turn out to be your future investment.

The inherent value of your app:

Whenever you are designing a mobile app, it should have an inherent value to it. That will actually compel the target audiences to download the same. 

• Apps should always mirror images of your business website. If that’s the goal, then you should focus on the mobile-friendly site and don’t bother to move in with the app-making section.
• On the other hand, business apps should always take the promising advantage of features, which are completely unique to your smartphone. 
• It should be able to create some unique value while in this process while further distinguishing them from the main website.
• GPS-based store finding, product image share, and instant customer recognition are some of the features that your business app should have.
• You can also create an app for the couple and sale notifications and also for the automatic discounts and perks for the customers.

These are some of the functions that your traditional website cannot perform, and you need a separate app for the same. Moreover, you have the right to always get creative with your apps and start developing a new one, which is based on components of your smartphone like biometrics, location tracking, cameras, and gyroscopes.

The right technology to deliver the best solution possible:

It is true that there are multiple needs within any business that require solutions. But do you think that only an app is able to resolve those issues? There are various technologies and channels which can provide the solution you are looking for. If around 80% of the users access services using a desktop computer or laptop, then going for a mobile app is not a clever decision. But, if it is the other way round, then moving in with a mobile app is a good call. 

So, check out the business perspective first before you call someone to make a business app, or you can try making it on your own!