For a business, having a strong online presence is everything. Research tells us that if a user doesn’t like a site, they’ll often stop interacting with it. This is bad news for your business.
When your site isn’t on point, you’re doing yourself and your customers a disservice. If you want to make sure your site is up to scratch, you need to see these website redesign tips. Read on to learn how to redesign a website the right way now.
Focus on Great UX
Your website should be designed with its users in mind. When it comes to your website, the only thing that’s really important, at the end of the day, is whether your customers or clients enjoy using it. With this being the case, the user experience (or UX) needs to be a huge factor in your redesign.
When you’re about ready to launch, try testing it out first, and getting feedback. Ironing out any kinks early on will help ensure its success.
Don’t Try to Do Too Much
One of the traps that many businesses fall into when designing their website is to overdo it. They add in too many different pages and overwhelm visitors with information. While the instinct to display work you’re proud of and give as much information as possible is a solid one, you need to use a critical eye when deciding what to include on your site.
Instead, try to keep it simple. Only include essential information and a select few projects or products. You’ll make more of an impact and make your site easier to navigate.
Work With a Professional Company
Because your company site is so important, it’s not an area where you want to cut corners. If you want your site to be impactful and well-made, you should definitely work with a company (such as https://www.thevalleylist.com/) that offers website redesign services. A professional website designer will be able to offer valuable advice and make sure the finished product is polished and professional.
Make Sure It’s SEO-Friendly
If you create an amazing site that nobody ever gets to see, then what’s the point? To make sure your site is ranking high on search engine results pages, you need to apply the principles of SEO.
It’s worth doing some research into SEO before your web redesign so you can know what to include. Use keywords, smart linking structures, and always, always optimize for mobile.
Our Top Website Redesign Tips
We hope these website redesign tips will prove useful and help you to build a super successful business site. Your website is the first impression that many people will have of your business, so you need to make sure it’s a good one.
If you’re in need of more digital marketing advice or website redesign strategy tactics, we’ve got plenty. Check out the rest of our content now.
About Author
Eyden Haze
Eyden Haze is a digital marketer, a web designer and technology fanatic from Sydney, Australia. With over 7 years of experience in web industry, he has helped his clients to launch their marketing campaigns successfully. He also likes to explore various online tools and share that knowledge by writing useful blog posts.