Why Web Design is Important in Your Marketing Strategy?

It is very common to hear that web design is only responsible for selecting the colors of a website and increasing its attractiveness, but this is not the case. Web design is a powerful and effective marketing tool. Why? We explain it to you below.

It is a fact that society is constantly changing. Without our noticing it at every moment, new Marketing technologies and strategies appear that modify our habits and behaviors. Without a doubt, one of the innovations that has revolutionized the landscape is the Internet and with it, web design, vital for online reputation.

In this new digital world, the way in which we relate to our clients has been completely transformed: the technologies and supports with which we can access them have multiplied.

The network has put an end to geographic barriers and we can perfectly maintain real-time contact with clients or companies located in the other part of the world. For many companies, having a website today is no longer an option, it is an obligation.

When creating our website there are many factors that we must take into account, since due to the large amount of information that the network contains, without a good digital marketing strategy and a good development and web design it would be impossible for our consumers to find us and acquire our services.

But What is Web Design?

It is a very common question that many people ask themselves, since it influences both digital marketing and web development.

What exactly? Web design is that activity that plans, designs, implements and maintains web pages. Covering different aspects such as:

• Graphic web design
• Interface design
• User experience
• Interactivity with users
• Information architecture
• Loading speed
• Navigability
• Search engine optimization

Many times we tend to think that with developing a simple web page everything is already done, that our clients will visit it, they will know how to handle themselves perfectly through the different sections or that Google will position it on the first pages of the search engines. But this is not so, and that is where web design makes sense in your marketing strategy.

Why Is Web Design Important In Your Marketing Strategy?

• The First Impression Is What Counts

Is the first impression we give so relevant? The answer is yes. Scientists estimate that just a second is enough to make that first impression. On the net, the website is your cover letter, so it is vitally important that you communicate our philosophy, values, history and services through graphic elements. How do we achieve this?

Partnering with a company that provides Website Design and Marketing Services is crucial. They comprehensively understand all aspects of design, including the psychology behind colors, the significance of shapes, and textures, and the nuances of different fonts. Most importantly, they possess the expertise to effectively connect with the target audience. They also know how these graphic elements add meaning to the website, managing to transmit your message to visitors and consolidating a positive image. This approach ensures a compelling online presence that communicates seamlessly with your audience, thereby enhancing your brand’s identity.

• Improves User Experience

One of your clients visits your page, what next? User experience is of vital importance , since it is one of the main factors that influence the purchase decision. The web designer is in charge of this task so that users are satisfied and comfortable on your online site.

A web page must be intuitive, that is, the user must know at all times where they are and how to easily access what they are looking for. Another aspect that we must consider is to offer our users a clear and simple design . Noise and clutter will keep your potential customers away!

Sometimes, less is more. In this section, Web Design must create a visual hierarchy, to guide the attention of our visitors to the content that we want. Without a doubt, a clear Marketing strategy to meet our objectives.

• Search Engine Optimization
  

As we know, the whole marketing strategy is focused on a target audience or target , how we managed to find us? Due to the enormous amount of information found on the internet, we must position our website and this is where SEO becomes important.

The web designer is responsible for optimizing the content of our page in search engines so that users interested in our services find us among the first results and thus attract them to our website.

• Communication With Our Users

Web design gives you a plus of communication with your customers through a personalized contact page, that is, designing a section where they can find useful information such as mobile phone, email, address or even a Chat service.

• Keep Up To Date With The Demands On Google’s Algorithms

Google continually changes its algorithms , an estimated 500 times a year. Among its updates it penalizes and rewards websites that meet their demands, that is, if our page does not meet these requirements, it will not appear in search engines.

How to avoid this? Web designers are up to date with all the news and adapt each web page to the new requirements, for example: adaptation of web pages to mobile terminals ( Responsive Design ), meta tags or loading speed .

As we can see, web design is not something parallel in your marketing strategy. It not only deals with selecting the colors that best fit our page, but it is a much more complex activity.

Without a doubt, you should pay close attention to web design in your Marketing strategy, as it is a tool that will provide you with solutions and effectiveness. This practice is increasingly essential. And you, do you have your website adapted to the demands of Google and your customers? We hope so, otherwise you should start working on them.

We will be happy to help you improve your online site and grow your company. Do not hesitate to ask us until next week!